Digicel Group CFO, Raymond Leclercq, comments; „Over the years, we`ve been able to forge sponsorship partnerships with the things we know our customers love them the most. This approach has helped us make the Digicel brand the number one brand in the region and make a lasting impression with our customers. We would like to take this opportunity to thank Cricket West Indies for 13 years of amazing partnership and for the opportunity and privilege of helping to bring the fun, thrill and excitement of the game of cricket to a wider audience and in a new and captivating way. We wish Cricket West Indies the best of luck for the future and we will encourage the teams from the stands, as since 2018, fans of the cricket match vivo have been paying 440 crore a year to BCCI as part of a 5-year tax on sponsorship of the title. In addition to sponsorship, Vivo also invested a lot of money in television advertising and distributor engagement, estimated at about 150 Us-Euro during the T20 tournament. According to a reliable source, PCB has decided to sign a one-year contract with Transmedia, a company that has been buying various sponsorship and media rights in recent years. Dominic Warne, Marketing and Communications Director at Cricket West Indies, commented; „On behalf of all those at Cricket West Indies, I would like to thank Digicel for his fantastic support over the past 13 years. It was a great and fruitful partnership for both Cricket West Indies and Digicel. We are now ready to take a series of initiatives as part of our recently announced strategic plan to make cricket the heart of the Caribbean. We look forward to making an announcement soon about our new long-term main partner. As you know, the border dispute with China, which killed 20 Indian soldiers in June, has cast clouds of crosses on Indian cricket.
Because Chinese phone brands are among the best sponsors of cricket tournaments. This company spends huge sums on advertising during tournaments. New Delhi: The Board of Control for Cricket in India (BCCI) has confirmed the termination of the title sponsorship agreement with Vivo for IPL-2020. THE BCCI issued a press release on Thursday saying that BCCI and vivo Mobile India Pvt Ltd have decided to suspend their partnership for the Indian Premier League in 2020. That is all that was said in this BCCI press release. This step of the Chinese company came after the decision of BCCI, which said it would keep the Chinese sponsor. At the time, BCCI and Vivo spokespeople declined to comment. Vivo, which still has three years of sponsorship-of-deal worth $1,320, will probably return from 2021 to 2023 as a sponsor of the T20 tournament. Traders Association Confederation of All India Traders and Swadeshi Jagran Manch, a member of Rashtriya Sawayamsevak Sangh (RSS), welcomed the vivo decision. The financial consequences for the cricket board and IPL teams will inevitably be severe. ST JOHN`S, ANTIGUA – After 13 years of successful partnership, Digicel agreed to end its sponsorship relationship with Cricket West Indies a year earlier. The media learned yesterday that the Chinese mobile phone company had withdrawn as title sponsor of IPL-13.
The Chinese company has taken this step because of the ongoing social media campaign against the link between itself and the Indian Premier League. „Transmedia offered 600 million rupees for a three-year contract for the main logo on the Pakistan team`s jerseys and kits. The board of directors, after being disappointed on several fronts, has now decided to sign a one-year contract for 200 million rupees on a pro-rata basis,“ the source said. It`s disappointing how things went in terms of marketing, because senior officials had contacted various multinationals and top local brands to sell the logo rights, but they didn`t get a good response because of the Covid 19 situation,“ he said.